Images should share a common denominator - that of denoting a ‘working activity ‘ or a depiction of ‘doing’. Capability, profesionalism and moments of humans at work are captured and celebrated. The style is gritty and relatable, with the situation within each image depicting a functional activity or utility, with a focus on the human element, seen in easy, familiar synchronicity with the product.

The imagery does not ever feel overly staged, even within an obviously set-up and controlled studio environment. Images should not be performative or overly aware of the photographic gaze. These images should be visual verbs. These are not subjects caught in a ‘look at me’ vibe.

We are looking for beautifully photographed, organic and analog style imagery, of authentic humans at work. Grain, warmth and a cinematic look are required, blending sophisticated, natural lighting with attractive composition. The product does not present like stiff costume, but more a part of the subjects’ familiar and comfortable working attire. This allows us to create high-quality, authentically-charged images that move and resonate with the viewer, while also expressing our values of utility, hard-wearing product, grit and the dignity of work.