The joy in human moments, and freindhips are celebrated. The style is fun, with the situation within each image depicting relatable human situations of lightness and fun. The images should ideally ( although there can be exceptions ) not feel overly-staged or falsely performative. Imagery should attempt to capture real, moments rather than a " looking at camera " pose.

As Medcouture is naturally colorful and fun, imagery should slightly juxtapose that by shooting beautifully photographed snapshots of authentic and human moments, ( those caught micro-moments in between the action) blending sophisticated lighting with attractive composition. Imagery should be a little contrasty, perhaps some blurred elements in the foreground and a feeling of a "moment" rather than a set-up. This, together with the colorful graphic elements, will create a nice balance between fun and light, and authenticity.