Typography

The Med Couture font styles establish simple, clear-cut hierarchies. There is a headline font used for snappy, headline messaging, which is more decorative and embellished, and a complementary paragraph font to balance things out and make is more readable.

The exisitng healine font has been retired in favor of a more contemporary version, Playfair. This retains much of the personality of the original font, yet is easier to read and has more rationalized and paired down serifs and curlicues.

Headlines

Paragraphs

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