How we use our logos and marks in various applications.

This is our primary logo. You will notice the existing color has been clarified and refined to create a richer, more positive blue. The existing blue should be retired.

A minimum clear space rule has been devised to ensure no other graphic elements appear too close to the Cherokee logo. This will ensure legibility and that it is treated consistently and with integrity.

Minimum size

The minimum size rule is shown opposite. However, there will be some exceptions where there is restricted space. For example, on merchandise or some digital applications.

To allow imagery and layout to breathe, where necessary the logo can be used without the box, as seen here.