Our brand color scheme is made up of our primary colors, functional greys and supporting colors where needed. Important to notice is that the Primary Cherokee has changed to a blue with more vibrancy.

Cherokee blue, black and white: these are the Cherokee brand colors.

For print, ideally a spot color matched to the pantone blue is ideal, and if not possible, print proofs need to be eye-matched to match our Pantone chip.

We also have a series of functional grays from dark to light that can be used for more functional uses, supporting the Primary colors.

By using the color and hue of the actual garment, or some other standout color within the image used in a given layout, you can introduce pop colors within the text or graphic elements to enliven your design, in support of the primary Cherokee colors.