Logo Variations
Brand Ribbons
Sub-Label
Usage proportions
Construction & Composition
Grid examples
Applications
Linguistic and copy principles
Brand Marks
How we use our logos and marks in various applications.
Primary Logo
This is our primary logo.
A minimum clear space rule has been devised to ensure no other graphic elements appear too close to the Healing Hands logo. This will ensure legibility and that it is treated consistently and with integrity.
Minimum size
The minimum size rule is shown opposite. However, there will be some exceptions where there is restricted space. For example, on merchandise or some digital applications.
Brand Ribbons
Dropping our mint or berry colored brand ribbon serves to further enhance branding. This is particulalrly useful when the main logo needs to be in white or black, but where a pop of color would enhace the branding recognition. Think of these as yoyu would a Levi's tab.
Sub-label identification
To keep our sub-labels aligned to a uniform layout, a design system has been created. The Healing Hands logo is retained, whilst the sub-label name is dropped below the line.
Variations
The system is flexible to allow for a variety of uses, across a number of assigned colorations.
Logo Variations
There are three variations of the Healing Hands logo. Depending on the layout it can be decided which one to use.