Our brand color scheme is made up of our primary colors, functional greys and supporting colors where needed. Important to notice is that the Primary Healing Hands colors have changed to provide more vibrancy.

The green and purple colors of the brand have been adjusted, to create a fresher, clearer feel with a brighter, optimistic appearance. The new tones have been chosen to stand out well in digital.

The main colors of mint and berry are supported by their lighter companion tones, and a yellow pop and a greige complete the main palette.

In complement to the main brand colors, a companion palette has been created to define the various sub-labels that are part of the healing hands family. these colors are very sympathetic in tone to the main brand colors, whilst providing their own identity.

An example of how sub label colors can be assigned to the tabs.

Colors work optimally together in the following combinations. It should be noticed that our Mint and Berry colors should not be used in combination where intricate text and vector graphics need to be legible.

We also have a series of functional grays based on the purple Healing Hands hue that can be used for more functional uses, in support of the Primary colors.

Below are a number of examples showing how the blend and proportions of the brand colors can manifest in a variety of media and executions. Also, examples of how the new brand colors can be used to create supporting auxilliary product to enhance the brand over and above the core product.

An inspirational example of how the new brand colors can be blended. In this case a concept for a beautiful shop-in-shop, where the colors of mint and berry are used and augmented with natural materials, imagery and additional products such as the bottles used as props and color pops. Use this example of a good blend of color usage across any medium.

An example of how a refreshed, elevated website can be designed to contain editorial brand imagery, plus quality product imagery, blended with a variety of compelling products.