Usage proportions
Construction & Composition
Grid examples
Linguistic and copy principles
Brand Marks
How we use our logos and marks in various applications.
Primary Logo
This is our primary logo.
A minimum clear space rule has been devised to ensure no other graphic elements appear too close to the Infinity logo. This will ensure legibility and that it is treated consistently and with integrity.
Minimum size
The minimum size rule is shown opposite. However, there will be some exceptions where there is restricted space. For example, on merchandise or some digital applications.
Avatar
The Infinity mark can also be used as an individual avatar. Take the recommended clearing space also in consideration.
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