Imagery

How we approach brand imagery creation.

Dynamic  |  Elevated  |  Energy

Personal goals, a driven spirit and a dynamic, active lifestyle are at the forefront. The style in environment is shot slightly cinematically, with the situation within each image depicted in a relatable yet aspirational manner. This is not about high-concept images, rather than beautifully captured, relevant scenes. A focus on the product augmented with active and contemporary imagery. The situations are recognizably a part of a working day, where locations are reinforcing a goal-led approach to life and work.

Elements of Activewear can be blended with other apparel or accoutrements to suggest a dynamic, working life.
These are energetic, driven professionals enjoying a lifestyle of movement, achievement and energy.

Vivid | Crisp | Energetic | Electric | Confident

Movement, contemporary lighting, crisp and minimal are the approaches to studio imagery.

Body movements are graphic and shape-making, in celebration of physicality and product. A sense of electric vividity is the goal, where the crispness of product texture and coloration is paramount.

Shot on intense white or solid black, this allows for contrast, confidence and color to be amplified. Skin is moistened from exertion to create shiny highlights and a sense of contour.

Studio imagery demands very high-quality photography with a fashion/activewear approach.

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