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Usage proportions
Construction & Composition
Linguistic and copy principles
Color Scheme
Our brand color scheme is made up of our primary colors, plus a rich pop, and complementary functional greys where needed.
Brand Colors
Medelita primary brand colors are black, charcoal, an off white and a pure white. We also have a rich gold color for standouts and pops.
Functional Greys
We also have a series of functional grays from black to white that can be used for more functional uses, in support of the Primary colors.
Suporting Colors
By using the color and hue of the actual garment, or some other standout color within the image used in a given layout, you can introduce pop colors within the text or graphic elements to enliven your design, in support of the primary Medelita colors.
An example of using the garment color in a facebook shopping ad or similar uses.