Our layouts follow a simple and premium methodology.  Medelita does not need graphic tricks or many embellishments.  Less is more.  Use space.  Keep it clean and do not clutter.  To create a premium look for ads, a border is used.  This provides a more luxurious, art-based feel and allows for logos and other information to drop into the deeper lower border. It affords the visuas with a degree of luxury by allowing the beautiful images to stand alone; representative of the brand and product.