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Usage proportions
Construction & Composition
Grid examples
Linguistic and copy principles
Imagery
How we approach brand imagery creation.
Visual World
Elegance | Elevated | Editorial
Accomplishment, elegance and an elevated domestic, working and recreational lifestyle are celebrated. The style is clean, with the situation within each image depicted in an editorial and aspirational manner with a focus on the product augmented with stylish and contemporary apparel. The images are somewhat idealized situations, where lighting, interiors, architectural elements and location reinforce an elevated style. Beautifully photographed scenes of stylized human moments; blending sophisticated lighting with attractive composition. The images should move and compel the viewer without trying too hard or being overly performative or playing to the camera.
These are accomplished professionals enjoying a lifestyle congruent with their attainments, hard work and dedication to achievement.